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Know a keyword is worth a post before you write it

The opportunity score compares how many people search with how hard the first page is to beat, and tells you why in plain words.

PinSleuth · Opportunity Score
Opportunity score for a keyword with demand and competition bars

What you get

What it does

Demand versus competition

One score from 0 to 100 that balances monthly searches against how strong the top ten pins are.

Reasons, not just a number

See what drives it: how many saves the top pins have, how old they are, and how many come from large accounts.

Score a whole list

Run your saved and tracked keywords through it in one go and sort by opportunity.

Three steps

How it works

Enter a keyword

PinSleuth reads the first page of Pinterest results for it.

Read the reasons

See the demand and competition bars and the facts behind them.

Decide

Write the post, pick a different angle, or move on.

Questions

Common questions

How is the score calculated?

It combines monthly searches with how many saves and reactions the top ten pins have, how old they are, and how many come from accounts with 50,000 or more followers. Young pins and small accounts in the top ten make a keyword easier.

Does a high score guarantee rankings?

No. It tells you where the opening is. Rankings still depend on your pin, your page and your account.

Keep going

Works well with

Keyword research

Pinterest’s own search volumes, trends and related interests.

Read more →

Content planner

One post idea per topic you do not own yet.

Read more →

Rank tracker

Daily checks, with the whole results page saved.

Read more →

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